The MEADFA Conference 2026 will bring together senior leaders from across aviation, travel retail, tourism, technology and consumer industries in Rabat from 15–17 November, as MEADFA marks its 25th anniversary. With more than 300 delegates already registered to date, this milestone edition is building strong momentum ahead of a programme examining the major forces shaping travel retail across the Middle East and Africa. Newly confirmed sessions will address geopolitical and economic change, Africa’s expanding aviation and tourism landscape, evolving consumer expectations, sustainability, artificial intelligence and the growing influence of major sporting events on travel and retail.

Travel retail professionals from across the Middle East, Africa and beyond are invited to secure their place at the 2026 Middle East & Africa Duty Free Association (MEADFA) Conference, with early bird pre-registration now officially open.

The Middle East & Africa Duty Free Association (MEADFA) has unveiled a new brand identity as it celebrates its 25th anniversary in 2026. The updated identity reflects MEADFA’s evolution and its role in uniting and representing the duty free and travel retail industry across the Middle East and Africa.

As the Middle East & Africa Duty Free Association (MEADFA) celebrates its 25th Anniversary in 2026, the Association is pleased to announce the opening of entries for the MEADFA Awards 2026, recognizing the companies, initiatives and individuals driving excellence across the Middle East and Africa's duty free and travel retail industry.

The 2026 MEADFA Conference will take place in Rabat, Morocco, from 15th to 17th November 2026, marking a special milestone as the Middle East & Africa Duty Free Association (MEADFA) celebrates its 25th anniversary. The conference will be held at the Four Seasons Hotel Rabat at Kasr Al Bahr, bringing together leading figures from across the duty free and travel retail industry for three days of discussion, networking and celebration.